Naming Names... How to Name your BusinessSometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true case studies of business owners and how they promote business. Then gathered the supplies for brainstorming. I had a sheet of paper, pencil and a dictionary/thesaurus. Let the brainstorming begin!I love really clever, catchy and visual names. It comes from having a web design and creative background. The AIGA.org hosts a local networking event called "Brew" with the tagline "where ideas perculate". I loved it! And to mimic it's genius, here is where that spark of inspiration took me.::: Start List :::? "grill - where ideas sizzle" ? "water cooler" ...sidenote: i thought that's where people really talk openly ? "feedbag - serving up ideas" ? "your market draw" ...sidenote: i don't know how i got here ? "evoke" ...sidenote: now i'm just writing words, synonyms ? "persuade" ...sidenote: this is where the dictionary & thesaurus come in? "convince"? "share"... a few minutes pass by... a few more minutes pass by? "Slice-A-Day.com" ...sidenote: visual images of pie and cake ...sidenote: slice is a portion of a bigger piece...hmm? "Share Your Slice On Marketing" ...sidenote: tagline that explains and supports vision ::: End Brainstorming List :::
Brand Building 201: Finding The Ideal WayThe strongest and longest lasting brands branch off of an existing category. Branching takes patience and time. There are two speeds for launching a brand, each one with its own pros and cons.
12 Ways to Reduce Postage1. Never send a letter that weighs less than 30 gms. Five size8-1/2x11 circulars can be mailed with a 1st class postage stamp. By using all 10 sides with a variety of offers you have agreater chance of receiving an order.
How to Write Classified Ads that Get Results Now.SELLING DIRECTLY FROM A CLASSIFIED AD
How to Create Your Own Mail Order ProductsPick up almost any book or report on Mailorder Selling andinvariably you will find the same advice. When you select amailorder product, select one which:
My First Year In Cyber Space My first year as a Cyberpreneur was a steeplearning-curve. I was an academic beforestarting an online business, so I had a lot to learn.But even if you were in offline-business before goingonline, you may still have to learn some new skills-online business is a whole new ball-game. Here aresome of the things I learnt in my first year in CyberSpace
Brand Your Consulting BrillianceToday?s competitive marketplace for consulting services is no longer responsive to the marketing strategies that worked in the past. The services you provide should speak volumes about your consulting business. Think about what happens when you hear phrases such as ?the ultimate driving machine,? ?don?t leave home without it,? and ?just do it.? Chances are good that you can immediately associate them with BMW, American Express, and Nike. These companies have mastered ?brand brilliance.? Brand your consulting brilliance because the future of your business depends on it.
Optimize Your Mailing List For Better ResultsA list of customers who have previously bought from you is your most important asset. These are the customers who will provide you with return business, which is more profitable than the first sale. Are you getting the most from your customer list? There are some secrets you should know, so you can squeeze the most benefits out of your mailing list.
The Secrets of Starting Business SuccessfullyStarting Business Secrets will help you to start your own business successfully.
Santa - The BrandEvery Christmas Eve, a burglar named Santa busts into homes around the world, but he has never been charged with B&E. He has one of the best, most positive brands around and it continues to inoculate him against any hint of impropriety, as it has for generations.
